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Planning a Toys and Games Assortment for Your Store

Reader question: How do I plan a toys and games assortment that fits my store without locking cash in slow inventory?

Short answer: Anchor on customer age ranges and proven categories, limit test SKUs, and size every buy to case packs you can turn.

Start with shopper reality

List the ages and occasions your customers already buy for—family gifts, classroom rewards, rainy-day games. Assortment planning fails when it starts with a catalog photo instead of who walks your aisle or clicks your listing.

Build three buckets

  1. Core replenishment — items you expect to reorder within a season
  2. Seasonal drivers — holiday and back-to-school pushes with clear exit dates
  3. Tests — small case buys with a sell-through target and a markdown plan

Translate to wholesale

Map each bucket to wholesale toys and games SKUs with known case packs. Prefer lines where a single case still fits your display depth. Track UPC, age grade, and packaging notes so marketplace or gift-wrap prep does not surprise you later.

Next step with Dainty Drift

Review the public Toys & Games category, then submit a wholesale account application if you need pricing and availability for a planned buy list.